WANT was approached by Hard Rock to evaluate the brand strategy and name transition strategy as the casino went through an initial stage of renovation and launch from the original Rideau Carleton Raceway and Casino but before the full transition/completion of the property.
In 2017, HardRock was announced as the new operator of the gambling facility at the Rideau Carleton Raceway & Casino and announced plans for a major multi-million dollar renovation to create the Hard Rock Casino Ottawa. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe.
With venues in 74 countries, including 175 cafes, 24 hotels, and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies.
